Trust in marketers and salespeople is at an all-time low. The percentage of businesses hitting their sales quotas has gone down five years in a row. And as COVID-19 market implications cause consumers to reevaluate their priorities and introspect, building trust-laden relationships with your customers is more vital than ever before.
Jon Dick is the VP of Marketing at HubSpot, where he has guided the development of smart software solutions that address and adapt to today’s marketing trends. Drawing from his extensive background in marketing, Jon will discuss the evolution of modern marketing strategies, the growing role of automation and personalization, and key software shortcuts that will allow you to attract, engage and delight your customers.