Go behind the scenes with Google’s digital marketing evangelist, Avinash Kaushik, as he outlines an impact filter for companies looking to leverage data, know their consumer, and employ top-of-the-line web analytics. In this webinar, you will gain a new toolkit for determining marketing KPIs and optimizing your sales strategy.
The Impact Matrix download link:
https://www.dropbox.com/s/5xjpocts2pj2gtp/avinash_kaushik_analtyics_impact_matrix.xlsx?dl=0
Blog on the Impact Matrix:
https://www.kaushik.net/avinash/impact-matrix-digital-analytics-framework/
SLIDES DOWNLOAD:
https://www.dropbox.com/s/y2t4g3dxorxyng1/avinash_impact_matrix_0520.pdf?dl=0
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