Eric Pulier has aggregated almost $1 billion in tech exits. His latest company, vAtomic Systems, represents, in my opinion, the future of transactions and advertising.

In this A360 webinar, Eric joins Peter for a discussion on blockchain and how he's using it to reinvent how businesses do marketing.

This powerful discussion is filled with topics that will affect all of our businesses.

About vAtomic Systems:

vAtomic Systems is introducing a new category of trusted virtual goods on blockchain. These goods can be authenticated, easily shared, traded on marketplaces, and redeemed in numerous ways online and off. They have inherent value in their scarcity, and present a new creative canvas to the brand and artistic community.

Today, many of us use gift cards, vouchers and coupon codes to market our products and services — an imperfect, low-engagement process.

In contrast, vAtomic Systems' trusted virtual goods are fun, animated, exciting, and can take many forms based on real-world events and their own design. Consumers can acquire them in many ways, such as live events, television, radio and mobile devices, and keep them in personal inventories. They work on any device, including AR and VR environments, and are interoperable between them.

Like in Pokemon Go, your customers can discover and capture these virtual objects in real-world environments, driving traffic to actual locations. Proven game mechanics, such as targeted “crate drops,” add serendipity and excitement. You can use these objects to strategically span the entire customer journey, from awareness to consideration, purchase and advocacy.